Pizza Hut has made a bold move this holiday season by launching its first-ever tomato-based wine, aptly named "Tomato Wine." This unique beverage, developed in collaboration with Kansas-based Irvine’s Just Beyond Paradise Winery, aims to capture the essence of pizza in a bottle, offering a novel twist for holiday gatherings.
Key Takeaways
- Product Launch: Pizza Hut introduces a limited-edition tomato wine.
- Partnership: Developed in collaboration with Irvine’s Just Beyond Paradise Winery.
- Flavor Profile: Infused with basil, the wine is designed to taste like pizza.
- Gift Set: Available as part of a holiday gift set including branded glasses and a wine opener.
- Triple Treat Box: The wine is marketed alongside Pizza Hut’s popular Triple Treat Box.
A Unique Holiday Offering
Pizza Hut’s Tomato Wine is a limited-edition product that combines ripe, juicy tomatoes with natural basil, creating a flavor profile reminiscent of a classic pizza. The wine is described as having an aromatic blend of fresh herbs and spices, with rich tomato notes and a hint of toasted oak, making it a perfect pairing for the chain’s pizzas.
Elyse Slayton, Pizza Hut’s Director of Advertising, stated, "As a brand that has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party."
Pricing and Availability
- Tomato Wine: Priced at $25 per bottle, with a minimum purchase of two bottles required.
- Gift Set: A special holiday gift set is available for $60, which includes:
- One bottle of Tomato Wine
- Two Pizza Hut-branded wine glasses
- A wine opener
- All packaged in a festive pizza box
The wine can be purchased exclusively through the Irvine Winery website, while the Triple Treat Box, which includes two medium one-topping pizzas, breadsticks, and a choice of dessert, is available at participating Pizza Hut locations starting at $19.99.
The Perfect Pairing
Pizza Hut is marketing the Tomato Wine as an ideal companion for its pizzas, suggesting that the combination will create an unforgettable tasting experience. The wine is best enjoyed chilled and is said to taste similar to a white wine, making it a versatile option for holiday gatherings.
Conclusion
With the introduction of Tomato Wine, Pizza Hut is not only expanding its product offerings but also aiming to redefine the traditional pizza and wine pairing. This innovative approach is expected to attract both pizza lovers and wine enthusiasts looking for something unique this holiday season. Whether as a gift or a personal treat, Pizza Hut’s Tomato Wine is set to make a splash at holiday parties across the nation.
Sources
- Pizza Hut launches ‘pizza wine’ made from tomatoes, Nation’s Restaurant News.
- Pizza Hut Is Now Offering a ‘Tomato Wine’, Food & Wine.
- Pizza Hut now selling wine — but it’s made from tomatoes, not grapes, New York Post.
- Pizza Hut Just Released Its First Wine & (Surprise!) It Tastes Just Like Pizza, AOL.com.
- Pizza Hut introduces tomato-based ‘pizza wine’ for the holidays, WKRC.
